Insights from Startup Studio Trailblazers


Hi Reader,

Why does this matter?

Last year I launched Viktopia Studio, my tiny one-man-army startup studio that runs on an open-core plan. I have loved the studio idea ever since Kevin Rose tried it with Milk. I even played with this model back in 2009. My co-founder and I built WireLoad as a software lab that could spin out many products.

We scored some early hits with Blotter, once a top-10 productivity app for macOS, and YippieMove, an email-migration tool. Both later faded, but Screenly stayed strong and soon swallowed WireLoad.

Back then building software was slow and costly, and we were bootstrapping. Gen-AI tools have changed the game. Now anyone can test new ideas fast and cheap. I am not alone in chasing this. My friend Thor has pushed the studio playbook much further and built what looks like a clear path to success.

Why now?

Tech moves faster than ever. Gen-AI, low-code, and low-cost cloud shave startup costs to the bone. Big VCs have cooled, and founders want leaner ways to grow. A micro studio fits today. We can ship products, prove real demand, then invite users (and maybe investors when the time is right). Small, focused teams win in this new cycle.

Episode Summary

In this episode I chat with my friend Thor Rønje about how venture studios pick ideas, fund early growth, and codify playbooks so each new team moves quicker than the last. We break down the “Purple Ocean” filter, talk about selling the first 100 units, and explain why family offices often back studios before classic VCs. We swap wins and misses from Idealab, Milk, and our own journeys, then share the tools that help us jump from zero to one.

“What we're actually trying to do is de-risk all the way up to Series A, but in two months.”
- Thorbjørn Rønje

show
Rethinking Startups: Inside...
Jul 2 · Nerding Out With Viktor
67:50
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Many thanks,
Viktor

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Nerding Out with Viktor

This podcast and newsletter focus on clear conversations about technology, security, and modern software. Experts share insights on DevOps tips, open source projects, cybersecurity, and Europe's move toward its own cloud services. You will hear about continuous integration, airplane hacking, and new laws that affect the tech industry. Each show explores real problems and fresh solutions in the digital world. By subscribing, you will keep up with the latest trends in software, gain helpful advice from pros, and stay current in a fast-changing environment. We also talk about supply chain security, IoT, and the details of building strong systems. This blend of technical ideas with real-world viewpoints is a great resource if you want to grow your skills, learn about new technology, and connect with others who love all things tech.

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